CREATING USABLE MATERIALS RAPIDLY FOR A COMPANY EXPERIENCING RAPID GROWTH

The Goal

Our client found themselves in a unique position. They were experiencing rapid growth and were faced with a large number of opportunities. Doesn’t sound like a problem does it? Well, it became one when they realized their brand was left incomplete by a different company. They needed resources to share with potential clients and they needed them fast. Our goal was to come alongside the brand they were using, complete it, and create a set of usable assets that they could share quickly with clients.

The Strategy

We wanted to focus the brand they had and turn it into something more recognizable and sharable. We knew the key point of our goal was a quick production process - speed was of the essence. We wanted to pull primary colors, fonts, and copy elements from their brand and turn them into new pieces that could be produced and disseminated.

The Execution

We created several assets using the brand’s primary elements. We chose deliverables that were versatile and easily manufactured. We used repetitive copy pulled from their existing brand to create a cohesive message across deliverables.

The Result

We were able to complete the original assets by the end of two weeks, working in collaboration with our print shop partner! Our client was able to take these on a work trip the day after and start using them immediately. We are excited to continue to expand this brand and create an even larger presence for our incredible client.

The Client

Sabal Aviation is a Florida based but nationally operated aviation hangar condo developer. They design, build, and sell custom hangar units for high end aviation enthusiasts and owners. They are the first of their kind and are pioneering their own industry!