Building a Lead System to Launch Their New Windows and Doors Division
The Client’s Problem
When Home Wreckers came to us, they weren’t struggling. In fact, they were thriving in the remodeling world. Greyson and the team had built a strong reputation for high quality work, clear communication, and a level of craftsmanship most homeowners rarely experience. Their remodel projects were steady, consistent, and profitable.
The challenge wasn’t fixing a broken business.
It was expanding a successful one.
Home Wreckers wanted to open a brand new wing of their company focused specifically on high quality window and door installations. This wasn’t just an add on service. It was a strategic move to create a specialized division with its own identity, its own marketing, and its own revenue stream.
The problem was simple.
Even though they were known for remodels, they weren’t known yet as the windows and doors company in Brevard County. Homeowners trusted them for interior upgrades, flooring, cabinetry, and general renovations, but had no idea they were offering leak proof, premium window and door installations.
They needed a system that would introduce this new division properly, build credibility fast, and start generating real homeowner leads from day one.
So we built the ad system that would launch the entire division.
Our Solution
We created a Meta ads strategy designed specifically to position Home Wreckers as the go to window and door installation experts in the area. The goal was not to “fix” anything. The goal was to open a new chapter for an already strong brand.
Our strategy focused on three things:
Market education
Show homeowners what makes a good installation, why leaks happen, and how Home Wreckers avoids every common mistake.
Brand repositioning
Shift public perception from “great remodelers” to “experts in windows and doors.”
Lead generation
Create consistent quote requests from homeowners ready for upgrades.
The ads had to feel trustworthy, grounded, and aligned with the family owned integrity Home Wreckers is known for.
How We Did It
Real Footage from Real Installs
We filmed Greyson and the team on active job sites replacing old windows and installing high quality upgrades. Homeowners didn’t see staged footage. They saw real craftsmanship, real attention to detail, and the exact process that makes Home Wreckers different.
Educational Messaging That Builds Authority
Window and door installations are full of technical details that homeowners rarely understand until something leaks. We built ads that explained:
- Why bad installations fail
- How proper flashing works
- What a real seal looks like
- The difference between quality products and cheap alternatives
- What Home Wreckers does that other companies skip
This instantly builds trust because clients learn something before they ever contact the company.
Clear, Friendly, Local Copywriting
Our copy sounded like Home Wreckers.
Local. Honest. Down to earth.
We spoke directly to the problems homeowners face in Florida’s heat, rain, and humidity, then showed how the new division solves those exact issues.
Targeting the Right Homeowners
We targeted:
- Homeowners across Melbourne, Palm Bay, and Viera
- People interested in home upgrades
- Higher income households
- Individuals searching for renovation or replacement solutions
This ensured the new division was introduced to the exact people who need it.
A Full Funnel Lead System
We didn’t run a single ad. We built a structure:
- Awareness ads
- Education based reels
- Conversion focused lead ads
- Direct DM options for quick conversations
- Personalized follow up
The system was built to generate leads every day, not just create views.
How It Worked
The launch of the new windows and doors division exceeded expectations. In the first month of ads, Home Wreckers generated:
- 35 real homeowner leads
- Facebook growth from 244 to 535 followers
- Instagram growth from 279 to 451 followers
The new division picked up momentum almost immediately, with homeowners reaching out for quotes, asking questions, and booking consultations.
The ads didn’t just introduce the division.
They positioned Home Wreckers as a serious contender in the windows and doors market.
Now, instead of relying solely on remodel projects, Home Wreckers has a second revenue stream supported by a predictable, high performing lead system.
They brought the expertise.
We brought the expansion strategy.
